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The TV Ad Industry Agrees It's Ready for an Overhaul, According to New Survey

The nature of buying and selling local TV inventory has changed

In a study, TV station members say they're ready for the industry to change.Getty Images
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By Sara Jerde

June 19, 2018

More than 80 percent of media agency members are concerned about their ad dollars being properly invested, according to a recent study by Videa, an online marketplace for automated TV advertising.

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Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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