The Top-Performing Ad Sectors of Q2 2020

Best to worst, from TikTok to Amazon

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There’s more strong evidence that the media landscape has changed forever, especially the marketer’s need for flexibility and inclination for performance marketing. There’s the continued growth of DTC with self-serve tools helping SMBs. Agencies continue to struggle. We’re seeing sequential month-over-month revenue growth throughout. The potential sale of TikTok and iOS 14 looming, not to mention the presidential election and the Covid-19 vaccine, make Q3/Q4 outlook virtually impossible. 

My thoughts on the quarter 

  • Flexibility for advertisers is paramount, especially the ability to swap out creative and pause campaigns in minutes, not days. 
  • Stream


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