The Super Bowl and Winter Olympics Help NBC Repeat Its Season Win in the 18-49 Demo

CBS is No. 1 in total viewers for 10th straight year

As the 2017-18 TV season winds down this week, NBC is walking away with the 18-49 demo win for the second straight year, marking its fourth victory in the past five seasons.

The network is finishing the season as the most-watched network among the 18- to 49-year-olds most coveted by advertisers, with a 2.2 rating, thanks to Super Bowl LII and the Winter Olympics, which aired in February and generated more than $1.2 billion in ad revenue for NBCUniversal.

That

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