The Rise of OTT Has Forced Brands to Overhaul Their Existing Video Strategies

Television and video marketing have changed dramatically in a remarkably short time. Gone are the days of sitting in a cozy recliner after work and flipping through the limited channels available on your cable box. In just one lifetime, we’ve gone from only black-and-white series to CGI-infused spinoffs and more originals than our brains can handle.