The Rise of OTT Has Forced Brands to Overhaul Their Existing Video Strategies

Creating a streaming world we've come to rely on in a way

Television and video marketing have changed dramatically in a remarkably short time. Gone are the days of sitting in a cozy recliner after work and flipping through the limited channels available on your cable box. In just one lifetime, we’ve gone from only black-and-white series to CGI-infused spinoffs and more originals than our brains can handle. There’s now a seemingly endless number of television shows and movies available at our fingertips via various OTT and streaming providers.