The Number of OTT-Only U.S. Homes Has Tripled Over the Last 5 Years

More consumers are cutting the cord, but VAB study says advertising is still essential to the ecosystem

Millions of U.S. households are cutting the cord and switching to over-the-top (OTT) devices, but the number is still less than one-sixth of all households with cable and satellite subscriptions, according to a new report from the Video Advertising Bureau.