Streaming & OTT

The Number of OTT-Only U.S. Homes Has Tripled Over the Last 5 Years

More consumers are cutting the cord, but VAB study says advertising is still essential to the ecosystem

ott-netflix-kimmy-CONTENT-2018 — Netflix households in the U.S. watch the streaming service an average of 12.3 days per month.Netflix

Millions of U.S. households are cutting the cord and switching to over-the-top (OTT) devices, but the number is still less than one-sixth of all households with cable and satellite subscriptions, according to a new report from the Video Advertising Bureau.

The VAB report, which looks at OTT usage, found that the number of households using only over-the-top streaming services and devices has tripled since 2013, rising to 14.1 million homes (11 percent of all U.S. TV households).