The Number of OTT-Only U.S. Homes Has Tripled Over the Last 5 Years

More consumers are cutting the cord, but VAB study says advertising is still essential to the ecosystem

Netflix households in the U.S. watch the streaming service an average of 12.3 days per month. Netflix

Millions of U.S. households are cutting the cord and switching to over-the-top (OTT) devices, but the number is still less than one-sixth of all households with cable and satellite subscriptions, according to a new report from the Video Advertising Bureau.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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