The NFL Returns, Giving Struggling Networks a $5 Billion Ad Revenue Lifeline

Demand is up as other top-tier fall TV options dwindle

The Kansas City Chiefs' Patrick Mahomes and the Houston Texans' Deshaun Watson face off as the NFL season kicks off tonight. Photo Illustration: Trent Joaquin; Source: Getty Images
@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.