The New York Times Can Now Predict Your Emotions and Motivations After Reading a Story
A new tool, unveiled at the NewFronts, will share those insights with advertisers
Publisher A.G. Sulzberger and Wesley Morris, critic at large, chat at the publication's sixth NewFront.
Sara Jerde for Adweek
The New York Times is selling emotions to brands. Thanks to a tool it launched last year, the Times has used reader insights and machine learning to determine what its articles make readers feel, including happy, sad, hopeful and 15 other emotions.
