The NBA Will Work With Networks to Air Civic Engagement PSAs When Play Resumes

The league's playoffs restart Saturday

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The National Basketball Association and its broadcast partners, including Turner, ESPN, ABC and the league’s own NBATV, have announced “civic engagement” advertisements set to air during the rest of the NBA playoffs to raise awareness of voter access and opportunity.

The announcement comes after a breakneck week for the NBA that saw the Milwaukee Bucks force a leaguewide strike on Wednesday following the police shooting of Jacob Blake in Kenosha, Wis. The strike, which took the league and other teams by surprise, occurred during the first round of the playoffs.



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