Media buying has changed greatly over the years, and that change has accelerated with the rapid emergence of streaming, connected and video on demand services, making the job of media buyers more difficult.
During Adweek’s virtual Convergent TV summit, Adweek’s convergent TV reporter, Mollie Cahillane, spoke to three top media professionals about how the media buying landscape has changed: Diana Bernstein, Havas executive vice president, video investment; Sharon Cullen, Hearts & Science president of integrated investment; and Dave Sederbaum, executive vice president, head of video investment, Dentsu.
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