Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more.
Amazon, a giant in the e-commerce space, is also seeing streaming success through its Amazon Prime Video and Amazon Studios platforms. Ukonwa Ojo, the chief marketing officer for both platforms, stopped by Adweek’s Convergent TV Summit to discuss how the brand uses three pillars to create marketing magic and how they plan to use that magic when Thursday Night Football comes to Prime Video this fall.
Three keys to marketing innovation
Amazon Prime Video takes a unique approach to marketing, with a focus on three main pillars.
“One
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