The Lines Between Upfronts and NewFronts Continue to Blur Together

Opinion: Meaning that marketers need to rethink their video strategies

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The lines are finally blurring between NewFronts and upfronts. From Hulu’s new ad format targeted at binge watchers to YouTube’s move to make its original content free and ad-supported to Xandr’s new marketplace for premium video, this year’s presentations show that the convergence of digital is upon us.

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