The IAB Offers Guidance to Publishers and Marketers Considering Partnering With Influencers

Despite risks, many remain bullish on the tactic

Influencers lend star quality and storytelling prowess. Getty Images

The Interactive Advertising Bureau’s social media, native and content committee has produced an in-depth guide for publishers considering new influencer marketing options as part of their branded advertising packages and for marketers and their agencies trying to figure out how to best leverage influencer marketing programs.

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@ajkatztv A.J. Katz is the senior editor of Adweek's TVNewser.