The First Overtime in Super Bowl History Gives Fox Another $20 Million in Ad Revenue

Four additional spots aired after New England's big comeback

Hulu's Super Bowl spot for The Handmaid's Tale got a second airing when the game went into overtime. Hulu

New England Patriots fans weren’t the only ones cheering after their team’s stunning comeback Sunday night, as they tied the Falcons 28-28 sending the Super Bowl into overtime for the first time ever.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.