The Entertainment Industry’s Next Act: Balancing Box-Office Releases and Streaming

Big names help juice subscriber numbers, but theaters remain essential

After over a year of delays, the ninth installment of the Fast and Furious franchise, F9, is finally cruising onto the big screen June 25—and unlike many other films released during the pandemic, there is no option to stream it at home.

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This story first appeared in the June 21, 2021, issue of Adweek magazine. Click here to subscribe.