The CW Won’t Experiment With an Ad-Free Premium Subscription Offering

‘There is a limitation to how much people will pay’

The CW president Mark Pedowitz said the network's expansion to Sunday nights has been a big hit with advertisers. Getty Images

Every year, more networks begin to experiment with offering advertising-free versions of their content—as FX, AMC, Hulu and CBS All Access now do—but The CW says it won’t be jumping on that bandwagon.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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