TV Upfronts

The CW to Exit Upfront Week Presentations, Will Instead Host Press Event

The network has long been rumored to forgo the annual advertising showcase

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The CW is switching up its upfront presence for 2023.

Top line

Today, the network announced it is dropping its annual upfront week presentation in favor of a different presence during the advertising showcase.

In lieu of a formal presentation, the company will unveil its fall programming lineup in its usual Thursday morning timeslot on May 18. Rather than a large-scale event, the network will host a press breakfast at Park Lane Hotel in New York City, followed by a press conference with Dennis Miller, president of The CW Network, and Brad Schwartz, president of entertainment at The CW Network.

Between the lines

The CW has long been rumored to leave formal upfront week presentations, with parent company Nexstar previously announcing it’d hold an event in New York on April 25 for media buyers that would showcase the network, along with NewsNation, TheHill, Nexstar Digital and over...



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