The CW Sets New Digital Strategy as Netflix Deal Lapses

Network unveils dates for its biggest DC superhero crossover ever

A poster for the Crisis on Infinite Earths with super heroes lined up and preparing for battle.
The CW president Mark Pedowitz first discussed the Crisis on Infinite Earths crossover at May's upfront event. Jason Lynch

For the past three years, The CW has benefitted from a lucrative deal with Netflix in which full seasons of the network’s shows migrated to the streaming service just eight days after the respective season finale’s aired.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.