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Nexstar Media Group’s ad sales team is getting some new additions.
Top line
On Tuesday, CW owner Nexstar announced a newly created advertising sales structure and leadership team, including Todd Braverman as evp, head of national sales; Brad Epperson as evp, platform operations and technology; and Lori Tavoularis, who will serve as chief business officer.
The company also clarified how it would handle upfront negotiations, going to market as a portfolio by combining its networks and digital assets.
Between the lines
According to Nexstar, the company’s new ad structure and leadership team were implemented to drive ad sales across its media portfolio by emphasizing a client-first approach and a data-driven, multiplatform focus.
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