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The (new) CW Network has its marketing leader.
Nexstar, the network’s parent company, named former WarnerMedia executive Chris Spadaccini as The CW’s new head of marketing. He’s the latest executive hire since Nexstar closed its acquisition of the network in October.
“It is very rare that any company gets to add someone of Chris Spadaccini’s stature to its team,” Brad Schwartz, president of entertainment for The CW Network, said in a statement. “When it comes to marketers who have built and defined legendary brands for decades and created passionate, emotional attachment between content and audiences, Chris is a true pioneer and the best in the business.”
Spadaccini spent 20 years at HBO and WarnerMedia, where he spearheaded campaigns for series such as Game of Thrones, The Sopranos, Entourage, The Wire and Succession.
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