The CW Is First Broadcaster to Wrap Upfront Talks, With Hefty CPM Increases

Saturday night expansion added linear, digital inventory to this year’s negotiations

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For the past month, media companies and marketers have talked about quickly upfront talks were progressing this year—and the first broadcaster has now crossed the finish line in its negotiations.

The CW has wrapped its upfront talks, becoming the first broadcast network to do so this year, according to a person familiar with negotiations.

The network pushed for CPM (cost per thousand viewers reached) increases between 19% and 21%, according to this person; that’s significantly more than last year’s negotiations, which had been impacted by the pandemic.



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