The CW Is First Broadcaster to Wrap Upfront Talks, With Hefty CPM Increases

Saturday night expansion added linear, digital inventory to this year’s negotiations

For the past month, media companies and marketers have talked about quickly upfront talks were progressing this year—and the first broadcaster has now crossed the finish line in its negotiations.

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"convergent-tv"}