Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Broadcast TV’s longest-tenured chief just got a big promotion.
Mark Pedowitz, who has been president of The CW since 2011, was named chairman and CEO of the network, signing a multiyear deal to continue overseeing the joint venture between ViacomCBS and Warner Bros. Entertainment.
He’ll oversee all creative and business aspects of the network in his new role.
In 2012, a year after arriving at The CW, “we implemented a strategy and redefined the brand,” Pedowitz told Adweek.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in