Programming & Performance

The Colossal Amount of Time Spent Consuming Media May Finally Be Flatlining, According to Nielsen Report

However, consumers are increasing smartphone and game console usage

The time spent with media flatlined year over year, but we're still connected to it for more than 10 hours per day.Getty Images
sara.jerde
By Sara Jerde

As companies continue to compete for screentime, the number of hours each day that users spend consuming media has finally plateaued.

According to Nielsen’s Q3 2018 Total Audience Report, U.S. adults spent an average of 10 hours and 30 minutes per day connected to media, about the same amount as a year ago.

“But there are shifts in where that time being spent is dedicated to, as we see increases in internet-connected devices and app/web smartphone usage that are gradually replacing time spent on other sources,” said Peter Katsingris, svo audience insights, as he introduced the report.

“These shifts are not surprising, as nearly seven out of 10 homes now have a device capable of streaming content and a similar amount have access to a streaming SVOD service.”

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sara.jerde

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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