The Boston Celtics Are Using Esports to Keep Fans Engaged, and Attract New Ones

NBA franchises hope to sell brands on their NBA 2K League teams

The Boston Celtics own a record 17 NBA championships. Now, the storied franchise is trying to transfer its success on the hardwood to success on the gaming front, as it prepares to join the upcoming NBA 2K League, the first esports league tied to the National Basketball Association.

The line between esports and traditional pro sports leagues appears to be blurring, so much so that 17 NBA teams will be part of the new esports league created in partnership with Take-Two Interactive, the developer of the NBA 2K video game series.

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