It’s not easy to prove the effectiveness of a branded content campaign, but the BBC feels it has come up with a solid solution for its valued brand partners.
The iconic global media company’s BBC StoryWorks team is demonstrating a new way of measuring how engaged an audience is with branded and sponsored content on its TV and digital platforms.
Working with a paid panel of viewers, the BBC is partnering with emotion-inspired artificial intelligence company, CrowdEmotion on this endeavor.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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