The BBC Is Using Facial Coding Technology to Monitor the Effectiveness of Branded Content

It identifies users' emotions by tracking micro-facial expressions

It’s not easy to prove the effectiveness of a branded content campaign, but the BBC feels it has come up with a solid solution for its valued brand partners.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in