The 7 Biggest Questions Heading Into Upfronts Week

From connected TV’s growing threat to how new leadership will shake things up

Upfronts week—during which the biggest media companies hold their upfront presentations for marketers—was a no-go last year due to the pandemic, but almost every presenter has returned for the annual May event. Monday will kick off three days of virtual presentations from NBCUniversal, Fox, Discovery, Univision, Disney, WarnerMedia and ViacomCBS (only The CW, which usually wraps things up on Thursday morning, is sitting this year out).