TV Upfronts

The 7 Biggest Questions Heading Into Upfronts Week

From connected TV’s growing threat to how new leadership will shake things up

questions-heading-to-upfronts-2021 — Upfront presentations are virtual for the second consecutive year, but what will the 2022 events look like?Disney, Getty Images

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Upfronts week—during which the biggest media companies hold their upfront presentations for marketers—was a no-go last year due to the pandemic, but almost every presenter has returned for the annual May event. Monday will kick off three days of virtual presentations from NBCUniversal, Fox, Discovery, Univision, Disney, WarnerMedia and ViacomCBS (only The CW, which usually wraps things up on Thursday morning, is sitting this year out).

But this year’s upfronts week will occur in a landscape that has changed dramatically since the last time everyone assembled two years ago.