The 2020 Macy's Thanksgiving Day Parade Will Have No Spectators—but Plenty of Advertisers

NBC prepares for one of the year’s biggest single-day ad revenue hauls

Very little will be normal about Thanksgiving this year—the Centers for Disease Control and Prevention is strongly recommending that people stay home for the holiday to help prevent Covid-19 spread—except for one thing: The Macy’s Thanksgiving Day Parade will continue as usual that morning.

NBC will broadcast the 94th annual Thanksgiving Day Parade at 9 a.m. Thursday, and will encore the three-hour telecast at 2 p.m.

But while this year’s parade will look different—it will be restricted to a single city block on New York’s 34th Street instead of the traditional 2.5-mile

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