The 2020 Macy’s Thanksgiving Day Parade Will Have No Spectators—but Plenty of Advertisers

NBC prepares for one of the year’s biggest single-day ad revenue hauls

Macy's Thanksgiving Day Parade 2019
In this year's Thanksgiving Day Parade, balloons will be driven by small utility vehicles instead of being guided by 90-100 handlers. Peter Kramer/NBC

Very little will be normal about Thanksgiving this year—the Centers for Disease Control and Prevention is strongly recommending that people stay home for the holiday to help prevent Covid-19 spread—except for one thing: The Macy’s Thanksgiving Day Parade will continue as usual that morning.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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