The 2020 Macy's Thanksgiving Day Parade Will Have No Spectators—but Plenty of Advertisers

NBC prepares for one of the year’s biggest single-day ad revenue hauls

Very little will be normal about Thanksgiving this year—the Centers for Disease Control and Prevention is strongly recommending that people stay home for the holiday to help prevent Covid-19 spread—except for one thing: The Macy’s Thanksgiving Day Parade will continue as usual that morning.