The 2020 Macy's Thanksgiving Day Parade Will Have No Spectators—but Plenty of Advertisers

NBC prepares for one of the year’s biggest single-day ad revenue hauls

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Very little will be normal about Thanksgiving this year—the Centers for Disease Control and Prevention is strongly recommending that people stay home for the holiday to help prevent Covid-19 spread—except for one thing: The Macy’s Thanksgiving Day Parade will continue as usual that morning.

NBC will broadcast the 94th annual Thanksgiving Day Parade at 9 a.m. Thursday, and will encore the three-hour telecast at 2 p.m.

But while this year’s parade will look different—it will be restricted to a single city block on New York’s 34th Street instead of the traditional 2.5-mile



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