General

The 2018 Grammys Saw a Double-Digit Ratings Decline

Viewership plummeted a whopping 24% from last year

According to Nielsen Media Research, the James Corden-hosted and Bruno Mars-dominated live show delivered 19.81 million total viewers.Getty Images
By A.J. Katz

January 29, 2018

Apparently, viewers of the 60th annual Grammy Awards weren’t in a New York state of mind last night.

The Business of Marketing

Don't miss The Business of Marketing podcast featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

A.J. Katz

A.J. Katz is the senior editor of Adweek's TVNewser.

Recommended articles
Related Articles

Convergent TV

Rupert Murdoch Wants Facebook to Pay Publishers a Fee for ‘Trusted’ News Content

By A.J. Katz

Convergent TV

Baseball Fans Don’t Have to Wait Until 2019 to Get Their Game of Thrones Fix

By A.J. Katz

Convergent TV

Jordan Peele Channels President Obama in a Faux PSA About Fake News

By A.J. Katz

Convergent TV

Tribune Kills Its Merger With Sinclair, Sues the Broadcast Giant for Breach of Contract

By A.J. Katz

Microlearning
View All


Connected TV Enables Effective Audience-First Advertising


Why Marketers Need Collaborative Work Management


The Keys to Building Your Customer Identity Framework


How to Use Video at Every Stage of the Customer Journey

You Might Like


Balancing Your Tactics for Post-Cookie Marketing Relevance

By Ewa Maciukiewicz, VP, Product Management, Xandr


What to Know Before Investing in a Video Marketing Solution

By Brightcove


Short-Term Identity Solution Fixes Could Have Long-Term Risks

By Charlie Swift, EVP, Head of Marketing and Account Management, Adstra


New Challenges in Media Require New Solutions

By Silverline