The 1990s Were a Revolutionary Decade That Forever Changed How We Watch TV

From the Gulf War to Fox and HBO

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This article is part of a series celebrating our being 40 Years Bold, highlighting four decades—and counting—of Adweek, whose editors look back at notable news, trends and people, and at what could be in store for the next 40 years.

In January 1991, as the Gulf War’s Operation Desert Storm was underway, my family and I spent each evening anxiously huddled around the TV, watching the events unfold in real time on the other side of the globe.



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This story first appeared in the Dec. 9, 2019, issue of Adweek magazine. Click here to subscribe.