The 1990s Were a Revolutionary Decade That Forever Changed How We Watch TV

From the Gulf War to Fox and HBO

A major TV industry shift took hold during the '90s. Sources: Getty Images, CNN, NBC, TiVo

This article is part of a series celebrating our being 40 Years Bold, highlighting four decades—and counting—of Adweek, whose editors look back at notable news, trends and people, and at what could be in store for the next 40 years.

This story first appeared in the Dec. 9, 2019, issue of Adweek magazine. Click here to subscribe.
@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.