The 10 Biggest Convergent TV Moments of 2022

From billion-dollar mergers to the slap heard around the world

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

The 2022 TV year was full of mega-mergers, billion-dollar deals and even a fantasy face-off, and now it’s time to reflect on the disruption.

As part of Adweek’s year-in-review coverage, we took a look back at 10 of convergent TV’s most important, surprising and industry-changing moments, examining the stories that shaped the year and that will have an impact well into the future.

Here are the 10 biggest CTV moments of 2022:

Netflix and Disney+ launch ad tiers

The streaming wars entered a new phase when Disney+ and Netflix launched ad tiers in 2022.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in