Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
NBC broadcast has wrapped its upfront sales effort, securing $2.3 billion in ad dollars across prime time, sports and late night, said sources. It's a slight gain over the $2.25 billion the network logged last year for the same dayparts and due in large part to high commitments keyed to the Super Bowl, as well as a strong prime-time slate.
NBCU sells its properties as a portfolio, including cable and broadcast in the same package, so the final tally is in for the cable networks as well—just shy of $6 billion for all the properties, including roughly 75 percent of the digital inventory it's planning to sell in the upfront.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in