Thanks to the Election, Consumers Are Watching More Cable News Than Ever

Although overall live TV consumption is on the decline

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News consumers—viewers who watch at least one minute of TV news each year—spent nearly an hour and half more each week watching cable TV news in 2016 than they did a year earlier, according to Nielsen’s new fourth-quarter 2016 Total Audience Report.

Every quarterly report focuses on a different set of consumer viewing habits, and the latest one looks at news consumption during last year’s presidential election, as Donald Trump and Hillary Clinton dominated the airwaves.

Nielsen

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