Thanks to the Election, Consumers Are Watching More Cable News Than Ever

Although overall live TV consumption is on the decline

News consumers—viewers who watch at least one minute of TV news each year—spent nearly an hour and half more each week watching cable TV news in 2016 than they did a year earlier, according to Nielsen’s new fourth-quarter 2016 Total Audience Report.

The Business of Marketing

Don't miss The Business of Marketing podcast featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.