Accounts

Why Brands Like HBO and WWE Are Flocking to Streaming Subscription Services

TV viewers are slowly ditching cable

People want to watch what they want, when they want it.Photo Illustration: Dianna McDougall; Sources: WWE, HBO, iStock
By A.J. Katz

April 19, 2017

In the history of TV—all 75 years of it—there has never been a time when so much content has been so readily available to watch.

Fastest Growing Agencies


Maintaining growth is challenging. Gain the industry-wide recognition your team deserves by submitting to the 2021 Adweek Fastest Growing awards. View details and start your submission before 6/25. 

A.J. Katz

A.J. Katz is the senior editor of Adweek's TVNewser.

Recommended articles
You Might Like

The Future of the Media Industry Starts With Customer Experience

By Salesforce

4 Strategies to Hypercharge Ecommerce for Gen Z

By Student Beans

Don’t Let Your Digital Shelf Space Go Untouched

By Tony Neary, Chief Creative Officer, Olberding Brand Family

3 Questions to Ask Yourself in the Sprint to Scale First-Party Data

By Dana Moroze

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"convergent-tv"}