TelevisaUnivison Partners With Omnicom for Hispanic Household Data Graph

OMG is the first agency partner to integrate with the media company’s Hispanic data

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Omnicom Media Group will be the first agency to team up with TelevisaUnivision to leverage its Hispanic household data graph.

Top line

The data graph will integrate with OMG’s identity solution, Omni ID, through a privacy-oriented clean room technology and work to power its targeting, optimization and measurement for always on activation across the entirety of its brands.  

Between the lines

The company believes that the data will allow brands to expand reach and resonance with the U.S. Hispanic population.

“At launch we were clear that TelevisaUnivision’s Hispanic household data graph was built for activation, and this partnership with OMG is a critical milestone underpinning our steadfast commitment to ensuring data is inclusive and representative of diverse audiences,” said Dan Aversano, svp of data, analytics and advanced advertising at TelevisaUnivision, in a statement.



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