TelevisaUnivision Exclusively Lands Liga MX’s US Commercial Rights

Brands can tap into the soccer league’s massive fan base

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

It’s a golazo for TelevisaUnivision and Liga MX.

The Spanish-language media and content company partnered with Mexico’s top soccer (or fútbol, to the rest of the world) league to exclusively bring its commercial rights to the U.S.

TelevisaUnivision is giving brands access to Liga MX’s enormous fan base through IP-driven media, experiential, retail activations and more. The partnership includes global rights, excluding Mexico, where the league represents its own assets.

“We’re bringing to market not just the media and partnership rights that we have existing, but also the ability for brands to get deeply involved with Liga MX—use the rights, leverage legends, do on-site activations, all the things you do with an official sponsorship,” Dan Riess, evp and chief growth officer of U.S.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in