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TelevisaUnivision Debuts Spanish-Language Branded Content Studio Ahead of Upfront

Toyota is Así Studios' first client

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TelevisaUnivision is getting into the branded content game.

The Spanish-language media company debuted Así Studios today, which aims to connect marketers to the U.S. Hispanic audience. TelevisaUnivision will focus on highlighting inspiring stories from around the country, airing across linear, streaming, digital, social and audio platforms.

“The goal was to make sure that we’re superserving our clients so they could superserve our audience,” Dan Riess, evp and chief growth officer of U.S. advertising at TelevisaUnivision. “The idea here is to leverage [the Hispanic] footprint and help brands shine a light on what is becoming the growth engine of America, which is Hispanic America.

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