TelevisaUnivision and VideoAmp Bring Representation to Data in New Partnership

The companies team up to power advanced advertising solutions and better reach US Hispanics

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Data has a big representation problem, and TelevisaUnivision and VideoAmp are trying to solve it.

The companies are teaming up to bring better representation to data. In the new partnership—announced today during VideoAmp’s Currency Collaboration event at Cannes Lions, TelevisaUnivision will leverage VideoAmp’s measurement and optimization data to power advanced advertising solutions and better reach U.S. Hispanics.

“We have lots of headlines around people writing upfront deals using new currency, new attribution providers with all sorts of new studies that they’re releasing, and when we dig in, we see lots of gaps in terms of how many of these datasets represent minority audiences, and U.S.

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