Telemundo’s Upfront Pitch Highlights Growing Power of Hispanic Consumers

More than 1,000 hours of original programming on tap for coming year

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NBCUniversal Telemundo Enterprises unveiled its upfront slate today, featuring more than 1,000 hours of scripted and unscripted original programming as the company pitches marketers on tapping into the growing power of the Hispanic marketplace.

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The lineup includes the return of one of Telemundo’s biggest shows, La Reina del Sur, for Season 3; Malverde: El Santo Patron (the first period scripted show from Telemundo Global Studios); and reality shows La Casa de los Famosos (about celebrities living together) and Season 6 of sports reality competition show Exatlón Estados Unidos.

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