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If brands want to advertise in Telemundo’s U.S. Spanish-language broadcast of the 2022 FIFA World Cup, they’re pretty much out of time.
NBCUniversal and Telemundo have just a “handful of units” remaining with under two weeks to go until the soccer competition kicks off Nov. 20 in Qatar, according to Mark Marshall, president of advertising sales and client partnerships at NBCUniversal.
“We’ve not only surpassed our record revenue, we’ve also exceeded all of our 2022 revenue goals,” Marshall told reporters during a press conference Monday afternoon.
The company is pacing “well ahead” from the last World Cup in 2018 from both a national and local ad sales perspective.
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