Hispanics yield $1.7 trillion of buying power, and represent nearly one of every five people living in the United States. They are young, bilingual, digitally fluent, and according to a PricewaterhouseCoopers study, they stream 10% more programs than the rest of the U.S.
In other words, advertisers should be devoting a significant amount of their spend on them, if they aren’t already.
This was, in essence, the case Telemundo executives made today during their pre-upfront press briefing, held this morning via livestream from Telemundo Center in Miami.
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