Telemundo Rolls Out Multiplatform Sales Initiative Conexion

NBC Universal’s Telemundo Communications Group announced Tuesday (Aug. 12) the launch of a multi-market, multiplatform sales approach called Conexion. The initiative is designed to provide advertisers with integrated campaigns across the 16 owned-and-operated Telemundo stations and their Web sites, in addition to mobile and digital out-of-home platforms, and consumer events and promotions.