Telemundo Hauls In 12 Million Olympics Viewers

NBC-owned Hispanic broadcast network Telemundo, over the first 10 days of Summer Olympics coverage from Beijing, has drawn a total of 12 million unique persons, already surpassing the audience for the entire run of coverage for the 2004 Summer Olympic games on Telemundo, by 12 percent.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in