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Telemundo Communications Group announced Wednesday (Oct. 22) a partnership with Chevrolet to integrate the all-new Chevy Malibu into the recently premiered prime-time novela, El Rostro de Analia.
In a first for Spanish-language TV, Chevrolet will be integrated in the opening credits. The Malibu will also appear throughout the course of the telenovela, as well as digitally on the Web. To organically integrate the Chevy Malibu into the storyline, the car becomes a character unto itself and is closely associated with the El Rostro de Analia character Isabel.
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