In the months leading up to the November debut of Disney+, Disney’s various entities weren’t the only ones helping to boost the OTT offering through major marketing and promotional pushes. The media and entertainment giant found a friend in Verizon, too.
A wide-ranging partnership between Disney and the telco, inked last summer, offered certain Verizon customers a free year of Disney+ if they subscribed to the company’s unlimited wireless plans or home internet. Former Disney CEO Bob Iger said he was “very pleased” about the deal during last month’s earnings call.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in