Telco and Tech Brands Give Streamers a Major Boost in Crowded Marketplace

Verizon and Disney+’s 'win-win' partnership illustrates just how lucrative the deals can be

Guardians of the Galaxy
Disney+ promos got placement in Verizon’s retail locations, and Verizon got to use Disney-owned clips from Guardians of the Galaxy in TV spots. Disney+

In the months leading up to the November debut of Disney+, Disney’s various entities weren’t the only ones helping to boost the OTT offering through major marketing and promotional pushes. The media and entertainment giant found a friend in Verizon, too.

This story first appeared in the March 16, 2020, issue of Adweek magazine. Click here to subscribe.
@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.