Telco and Tech Brands Give Streamers a Major Boost in Crowded Marketplace

Verizon and Disney+’s 'win-win' partnership illustrates just how lucrative the deals can be

Disney+ promos got placement in Verizon’s retail locations, and Verizon got to use Disney-owned clips from Guardians of the Galaxy in TV spots. Disney+

By Kelsey Sutton

March 16, 2020

In the months leading up to the November debut of Disney+, Disney’s various entities weren’t the only ones helping to boost the OTT offering through major marketing and promotional pushes. The media and entertainment giant found a friend in Verizon, too.

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This story first appeared in the March 16, 2020, issue of Adweek magazine. Click here to subscribe.

Kelsey Sutton

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.