Get the scoop from strategic media pros at Disney, YouTube and more just in time for upfront season at Convergent TV, March 21–22. Learn more.
The U.S. Women’s National Soccer team picked an unexpected announcer to formally name the athletes who would compete for Olympic Gold at the Tokyo Olympics. In fact, he was an entirely fictional one.
During a video segment on the soccer team’s social channels, Ted Lasso—the charming and occasionally clueless soccer coach played by Jason Sudeikis in the Apple TV+ comedy of the same name—appeared alongside his fictional assistant Coach Beard, played by Brendan Hunt, to reveal the names on the U.S.