TCM Campaign Puts a Modern Spin on Classics Like The Wizard of Oz

When Harry Met Sally also featured in spots that sample original film's dialogue

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Turner Classic Movies, better known these days as TCM, is leaning into its “Where Then Meets Now” tagline with a new campaign that puts a modern spin on a pair of classic films.

The cable network, which debuted its new logo and tagline last year, unveiled two new spots, directed by Ted Lasso’s Declan Lowney, that bring The Wizard of Oz and When Harry Met Sally into today’s world.

The first spot, Cyclone, features two children having a pillow fight before accidentally crushing a doll wearing red heels.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in