#TBT: Long Before Peter Pan, Live Shows Were Promising 'Anything Can Happen'

From Jon Lovitz to ER, real-time specials are a classic attention-grab

Creating a suitable promo for a live TV show can be tricky. Given that the program hasn't been shot yet, there's no actual footage to show. But that hasn't stopped the networks from crafting promos—some of them quite spectacular—that draw upon a familiar, irresistible refrain to bring in audiences: "Anything can happen!"

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