When TBS and TNT president Kevin Reilly picked up the series Search Party two years ago, he knew the dark comedy (about self-absorbed millennial New Yorkers looking for a missing college acquaintance) was going to appeal to younger audiences. He also knew those viewers wouldn’t watch to watch the show on linear TV.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in