Tastemade Launches 'Grown-Up' Redesign That Shows an Ever-Evolving Nature

The digital food brand looks to differentiate from competitors

Six years after Tastemade launched, the brand, which started in food and now covers travel as well as home, is getting a redesign.

COO Geraldine Martin-Coppola said that they’ve gone beyond being a food digital video platform, expanding “in terms of the size of categories that we can cover, [and also] in terms of formats and distribution.” She continued, “The new brand identity is meant to really reinforce that and give some consistency so the consumers can expect it and recognize it and reinforce the differentiation of the content and what we do.”

Tastemade

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in